Four key dimensions determine the consumer’s product experience

Name it what you like: well-being, indulgence, pampering, wellness. What we see is not a short-lived trend but rather a timeless, deeply anchored basic human need to feel good. The consumer's well-being is a key requirement for developing successful Personal and Home Care products. Four key dimensions determine the consumer's product experience:

Perception
When using Home and Personal Care products, all senses of the consumer are involved especially visual, tactile and olfactory organs for perception. We research what consumers truly perceive – even sometimes beyond what they can verbally describe.
Under real application conditions, we scientifically analyze emotions with the help of individual consumer test designs such as objective emotional assessment and home use tests. The results reflect a new dimension of consumer product acceptance and are incorporated in the development of new ingredients, formulations and concepts. This enables us to create a perceivable enhancement for consumers’ well-being.

Effect
Our actives, performance ingredients and compounds deliver specific effects which we are able to prove scientifically. We ensure their effectiveness on a high quality level through a specific selection of well-established and continuously developed methods. These include robots that investigate hair characteristics and cleaning performance on hard surfaces; in vitro and in vivo methods to investigate skin reaction and cell metabolism; and efficacy studies using the latest computer based techniques.

Feel
For more than 20 years, Cognis has been perfecting the method of sensory assessment. We understand what consumers actually feel on their skin and hair. We closely study the senses of sight, hearing and touch, and utilize this information when developing new ingredients and concepts.

Usage
Cognis is a trendsetter in the Personal and Home Care markets, with a range of technologies that boost convenience in consumers’ daily lives. These technologies support the development of sprayable emulsions, wet wipe impregnation fluids, multipurpose products and controlled release concepts such as micro-encapsulation. The related products reduce complexity, save time and enable easy usage.